Feb 142011
 

IMG_20150212_165246So you contracted with a real estate agent to sell your home, and it didn’t sell. Why?

Well that’s not always simple question. Many factors could have impacted this so we’ll just look at the basics.

1. Did you price your home for the current market?

Your agent should have given you a Comparative Market Analysis report when you first put your home on the market. Did you look it over carefully? The Derrick Team will give you a report with a range. Based on your personal motivation, you start with a price in the range of what the CMA shows. For example, if you are highly motivated, set the price in the low range. Good pricing gives you an edge over the competition in the market. Your agent should have kept giving you reports on area activity. But it’s up to you to determine your motivation. If your home didn’t sell, this is the first thing to reexamine before putting your home back on the market.

2. Did you properly prepare your home to show?

Your agent should have suggested how you should prepare for open houses and showings. The rule of thumb: Clean and Neat. If your home shows great, you’ll have a much better chance of getting offers.

3. Did your agent aggressively market your home?

Were you happy with how your agent advertised to attract buyers? Some agents will tell you putting your home on the MIBOR Broker Listing Service (BLS) and a sign in the yard is all you need. Occasionally this does work. But you have a much better chance of attracting more buyers and getting better offers if your home is actively marketed. The Derrick Team excels in Above and Beyond Marketing.

If you feel you are OK with # 1 & 2, then examine if you think your agent did # 3 to your satisfaction. If not, check out what The Derrick Team can do for you. Look at our web site: http://derrickteam.com/ for more details. Then give us a call at 317.563.1110 or shoot us an email at DerrickTeam@DerrickTeam.com.

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