Feedback from potential buyers, other agents, and open house visitors is an important part of figuring out what your home needs to help sell it as we’ve discussed in another blog post. But one thing we don’t always get is the emotional feelings people get when walking into your property. While many savvy buyers today are looking at a home purchase from a knowledgeable standpoint of location, construction, etc., the actual home that is chosen will often be because of an emotional reaction. Buyers surprise us all the time in their final selection due to some emotional trigger we failed to sense.
This reaction is often triggered by all of the 5 senses. And all 5 must be positive reactions! So while we often tend to look a physical aspects we see with our eyes, such as home condition, updates, etc., we should also pay attention to the feel, sound, taste, and especially the smell senses.
So while we all can do our best to address everything the best we can, we really think there is a point where a professional stager is the best tool we can use to perfect the best emotional reaction for buyers when they view your home. A good stager knows and works with preparing a home to satisfy a buyers senses and trigger a positive emotion, thus leading to quicker sale for often at a higher price.
The Derrick Team has just added another tool to our extensive marketing toolkit with the addition of a local home stager that’s been working in the area for several years that will work with us as needed to fine tune your home for today’s emotional buyers. This company has agreed to do the consulting with us on your home with their consulting fee not due till closing. And if your home doesn’t sell, you owe nothing. That’s how confident they are in what they’ll advise you to do to sell your home. You can do their recommendations yourself, hire it out to your preferred contractor, or turn it over to them and let them do everything for you (for additional fees).
Want to sell your home with the best marketing plan around? Then give The Derrick Team a call today at 317-563-1110 to talk to us about getting your home prepared to emotionally sell your home to a buyers 5 senses!